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Is there a word or a (catch) phrase for the phenomenon that after something (that is often more or less complex, mostly abstract) has a name, it becomes recognisable and usable?

An example where this happened is the perception of serendipity after the name "serendipity" for the referred henomenon was invented / became popular.

It may overlap with the baader-meinhof-phenomenon / frequency illusion, but in my experience there is more to it than an illusion, fallacy or bias.

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