When someone is insulted, they can feel anxiety and shame, even though his/her conscious mind knows the insult isn't true and tries to be as logical and unemotional about it as possible.
Positive self-talk ("I am relaxed", "The insult is false" or similar) isn't always effective for those experiencing this.
It may be natural to feel that way (social self-preservation), but it seems to me that there should be effective methods to control the unconscious mind in these situations.
How can an individual prevent insults from unconsciously causing negative emotions?