I don't have any data to back this up, but it seems people are quick to question their non-belief in the horror side of the supernatural (while in dark rooms and the like), but still scoff at the idea of magic, and other fictional tropes. Even if the person knows perfectly well that ghosts don't exist, why does that particular myth prove hard to dispel?
I'm new to this site, so I apologise if it's not an appropriate question here.