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Added link to "acquiescence response set"
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siri
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I work in Social Science Research (Management)

In my school, Likert Scale is extensively used to measure attitudes.(Strongly disagree to Strongly agree). So, I kind of assumed that it's an absolute standard.

But recently, while I was reading material on designing surveys, I came across the argument that highly criticized this format of response categories, owing to a tendency called "acquiescence response set""acquiescence response set".

I'm working on my questionnaire and have drafted several questions that measure the attitude of respondents related to an information system. Ex: The system provides accurate information. (strongly agree, Agree, Neither, Disagree, Strongly disagree)

My question is - what are the alternative scales I can use to measure the attitudes of the respondents? what is the more reliable way to measure attitudes?

I work in Social Science Research (Management)

In my school, Likert Scale is extensively used to measure attitudes.(Strongly disagree to Strongly agree). So, I kind of assumed that it's an absolute standard.

But recently, while I was reading material on designing surveys, I came across the argument that highly criticized this format of response categories, owing to a tendency called "acquiescence response set".

I'm working on my questionnaire and have drafted several questions that measure the attitude of respondents related to an information system. Ex: The system provides accurate information. (strongly agree, Agree, Neither, Disagree, Strongly disagree)

My question is - what are the alternative scales I can use to measure the attitudes of the respondents? what is the more reliable way to measure attitudes?

I work in Social Science Research (Management)

In my school, Likert Scale is extensively used to measure attitudes.(Strongly disagree to Strongly agree). So, I kind of assumed that it's an absolute standard.

But recently, while I was reading material on designing surveys, I came across the argument that highly criticized this format of response categories, owing to a tendency called "acquiescence response set".

I'm working on my questionnaire and have drafted several questions that measure the attitude of respondents related to an information system. Ex: The system provides accurate information. (strongly agree, Agree, Neither, Disagree, Strongly disagree)

My question is - what are the alternative scales I can use to measure the attitudes of the respondents? what is the more reliable way to measure attitudes?

Post Migrated Here from academia.stackexchange.com (revisions)
Source Link
siri
siri
  • 51
  • 1
  • 3

Survey Questionnaire design - What are the alternatives to Likert scale in measuring attitudes?

I work in Social Science Research (Management)

In my school, Likert Scale is extensively used to measure attitudes.(Strongly disagree to Strongly agree). So, I kind of assumed that it's an absolute standard.

But recently, while I was reading material on designing surveys, I came across the argument that highly criticized this format of response categories, owing to a tendency called "acquiescence response set".

I'm working on my questionnaire and have drafted several questions that measure the attitude of respondents related to an information system. Ex: The system provides accurate information. (strongly agree, Agree, Neither, Disagree, Strongly disagree)

My question is - what are the alternative scales I can use to measure the attitudes of the respondents? what is the more reliable way to measure attitudes?