As far as "pleasure" is concerned, there have been numerous studies on sensitization to drugs that have addictive potential. But in that area, things are more muddy because "behavioral sensitization" doesn't really separate the "like" and "want" components, which have some common pathways in the brain (the famous dopamine mesolimbic/NAc) but also distinct for various "likes" (e.g. those for sweet taste have been fairly well identified) and it seems it is mainly other neurotransmitters are mainly involved in the latter (e.g. MOR-receptor agonists, like endorphins and also orexin for taste. Things are complicated in that regard because merely eating something that does not subjectively register as pleasant will also release pretty much the same neurotransmitters; there are apparently subtle differences to consider in what regions of the brain where they are released.) Behaviorally studied, preferences can have many confounders besides actual "like"; see e.g. [amusing perhaps] controversy on sugars vs cocaine, which was even the stuff of tabloids some years back (as "cupcakes vs cocaine" or thereabout).
While sensitization of D2 [dopamine] receptors involved in the feedback loop of addiction is fairly well understood (e.g. see all the D2High research), I'm not sure there's been comparable effort to understand if there is easily and separately triggerable sensitization in receptors involved in e.g. sweet tasting, although in general, mu opioid receptors can be sensitized as well.