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I would like to suggest the classic and pioneer book in the field of communication and pursuasion by Daniel H. Pink. To Sell Is Human: The Surprising Truth About Moving Others The book not only contains the basics of pursuasions but also explains in detail, why and how things work. Its a master piece! Hope you would enjoy it.


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The Milgram experiment is makes people think the voltage is dangerous, due to the labelling and acting by the confederate 'learner', who eventually goes silent signifying unconsciousness in the least, and possibly deadliness. Despite these cues over 50% of participants ('teachers') progress to the highest 'shock' level with simple promoting from an authority ...


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The lexical approach may assist. The lexical hypothesis states that, ‘All aspects of human personality, which are or have been of importance, interest or utility, have already become recorded in the substance of language’(Cattell, 1943) and, ‘When an idea is important, people are likely to have a word for it … the more important something is, … the more ...


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The problem with measuring learned helplessness is that while we know it exists and is related to dorsal raphe nucleus 5-HT neurons in the brain, we have no official designation of it as a mental disorder and official study to measure it. However, there is a correlation between depression and learned helplessness, so we might be able to use depression ...


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