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Accepted

Term for how one's self-image improves when something they associate with, like a sports team or politician, does well?

This is called BIRGing - Basking in reflected glory: Basking in reflected glory (BIRGing) is a self-serving cognition whereby an individual associates themselves with known successful others such ...
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2 votes

Term for how one's self-image improves when something they associate with, like a sports team or politician, does well?

I would describe this as a vicarious, or, more specifically, an empathic emotional response. Vicarious emotions are when an individual’s emotional state is determined by the emotional state of another ...
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