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Narrative psychology is probably the go-to domain of research and theory for questions about the power and popularity of stories. Here's an excerpt from the Wikipedia page (with added emphasis): Narrative psychology is...concerned with the "storied nature of human conduct" [(Sarbin, 1986)] or...how human[s]...deal with experience by constructing ...


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If that same effect is happening with the "99% fat free" labeling, consumers would over-perceive the amount of fat I think you are misunderstanding the desired effect here. I don't see how "99% fat free" would lead to the impression that a product contains a lot of fat. My read is, "This is 99% fat free! That's really good!" as opposed to "1% fat" which ...


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This is just an elaboration on my comment that Sanford et al (2002) might be relevant to the question. If you don't have access Tony Sanford indicates that "To obtain a copy of any of these papers, please email." The study reports three experiments. In experiment 2 they found experimentally that there was a preference for the "% fat free" format. Twenty-...


5

Sexual attraction has mostly but not only a biological roots. Can this particular woman bear healthy children for me? Do I want this man? Can he be a good father? In a few seconds, someone can evaluate this simply in his/her mind (evaluate such factors as: height, weight, balance, hips, hair, smell, voice, how healthy the person looks, etc.) Also, social ...


4

It's called "accentuate the positive, eliminate the negative." Or put another way, it's easier to portray the glass as "half full" rather than "half empty." Especially when the ratio is not 50-50, but 99- to -1. That is "99 percent good" sounds a lot better than "1 percent bad." The above psychological factors are so powerful that they appear to outweigh ...


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Is it really the case that children are showing brand preference, preferring one brand over others when presented options, because of a specific affinity for that brand? According to research, it does seem that way. A longitudinal study of 20 years (Guest, 1964) found that brand preferences originally expressed during the ages of 7–18 correlated with brand ...


2

Stories are an effective means for conveying ideas or messages and captivating our attention as it gives meaning to those idea's and messages, while also linking it to a themes and emotions, hence allowing us to reflect our own lives in these stories you hear. For example, imagine your self in the latter stone age where story telling was the most effective ...


1

The 'hardwired' things we value in partners include not only physical and psychological suitability for procreating, but also social status. Thus, any visible indicators that we associate with high status are also perceived as sexy even if they don't have no direct match to anything else, and mass media can affect what properties indicators are perceived ...


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