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Interestingly, the authors appear to have been aware of your concern: Given that the only difference between these groups involved a subject variable for which there could be preexisting differences in DTA, we included a third group of creationists who read a nonthreatening essay. Since the evolutionist/anti-creation and creationist/control groups ...


This article has a great overview of one of the more famous cases of subliminal messaging and reveals that there is little evidence subliminal prompts can affect behavior.

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