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Like AliceD's answer says, this is a form of forced-choice task used to assay preferences. These measures are used especially when there is no good counterpart on the opposite side: there is no spectrum to consider. Let's think about your examples: In general, I prefer [Assertiveness / Clear communication] I prefer my direct reports to be [Self-...


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Short answer Forced-choice task Background You have answered your own question: ...tests that force one to choose... Such tests are generally referred to as forced-choice tests in psychophysics. There are many applications of these tests. In general, AFC tasks are less biased than for example yes/no tasks (Yushurun et al, 2008). A sample paper on an ...


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