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5 votes

What's the technical name for this cognitive bias?

Not sure what you describe is a cognitive bias in itself, but I suspect the scarcity heuristic may be part of the purchaser's rationalization. (See the wikipedia article for academic references.)
ultramoka's user avatar
  • 151
5 votes

What's the technical name for this cognitive bias?

I am not entirely sure about the proper scientific names but I think your issue revolves around buying things because they are cheap; hard to find. The first is a notorious reason to buy stuff; the ...
AliceD's user avatar
  • 20.7k
4 votes

Has there been any serious research on subliminal messaging?

Your question rightly refers to different types of subliminal messaging, and so there is much confusion in this area. This was not helped by James Vicary's fraudulent "Drink Coca-Cola" study. Many ...
Subliminal Today's user avatar
4 votes

Why does clickbait use numbers?

Digital Marketing often produces 'content' for users to consume. That content is ment to catch and keep the attention of the user, in an attempt to make the user trust and follow the sender (usually ...
Berit Larsen's user avatar
  • 3,799
4 votes

What is the term for when too many choices results in inability to decide?

Overchoice or "choice overload" are the common used terms for describing the cognitive process in which people have a difficult time making a decision when faced with many options (Wikipedia on ...
decision maker's user avatar
3 votes

Does something costing \$9.99 really seem cheaper than \$10 to people?

This is called psychological pricing: Research has suggested that pricing products at one cent below a whole number (e.g., 4.99 instead of 5.00) can be an effective method for increasing purchases. ...
CuriousIndeed's user avatar
2 votes

Why do we like expected surprises?

There is no ambiguity as such with respect to expectations in those examples. When you buy a Kinder Egg, you know up front you won't know what's in there. In other words, it's perfectly unambiguous ...
Christian Hummeluhr's user avatar
2 votes

How to explain utility function from personality, beliefs and ongoing emotions?

The behaviour of agents can be predicted from utility or value based decision analysis models. Basically, you can model how the agent decides based on multiple objectives (or goals) by means of a ...
decision maker's user avatar
2 votes

How to explain utility function from personality, beliefs and ongoing emotions?

How to integrate realistic cognitive models of human behaviour and ecomonic models is an open research question, however to tackle it, it might be helpful to break it into a few more easily answerable ...
Seanny123's user avatar
  • 8,853
1 vote

Effects of subliminal messaging

A very generic question It is very hard to answer this question because it is very generic. In order to get a clearer answer you'd have to narrow down your definition of what exactly constitutes ...
Izhaki's user avatar
  • 1,115
1 vote

Bias in survey questions based on either positive or negative wording

I think your examples can be explained with the Anchoring bias (aslo know as focalism). Anchoring or focalism is a cognitive bias that describes the common human tendency to rely too heavily on ...
DesignerAnalyst's user avatar

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