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This sort of experience is probably better termed a heuristic rather than a bias. The two can be related in some cases (as heuristics can cause bias when the underlying model does not fit the real situation). From the Wikipedia page linked above, a heuristic is: any approach to problem solving or self-discovery that employs a practical method that is ...


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This article has a great overview of one of the more famous cases of subliminal messaging and reveals that there is little evidence subliminal prompts can affect behavior.


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