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Questions tagged [neuromarketing]

For questions regarding the use of knowledge of the physiological responses of different areas of the brain in order to advertise or market a product

2
votes
0answers
25 views

What's the psychological concept behind mobile game design and marketing?

I see a very common trend in how every mobile game is being designed and advertised on the market. The common features are (not limited to): Very cartoony graphics (big heads small bodies) ...
4
votes
2answers
494 views

Are perceptions of beauty and the ideal partner mostly determined by mass media?

Mass-media marketing seems to strongly influence people's beliefs. Are perceptions of beauty and the ideal partner mostly determined by what mass media proposes?
18
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5answers
1k views

Why is storytelling an effective way to transmit information between people?

Parables, fables, myths, whatever you might call them, stories have always been part of human consciousness. Within recent decades, storytelling is recognized as a big component of advertising and ...
9
votes
2answers
462 views

Is neurolinguistic programming effective in influencing sales processes?

In my country neurolinguistic programming (NLP) has become very popular in sales departments. Therefore, I wonder if there are any experiments which examine the contribution of NLP to the sales ...
8
votes
1answer
920 views

Why do prices ending in 99, e.g., 0.99, 199 or 1999.9 convince consumers to buy?

Why are people more likely to buy articles with a price of \$199, rather than the same (or let's say a slightly better) article for \$200? On which human brain centre is this advertising focused? Is ...
9
votes
3answers
686 views

Why prefer “99% fat free” to “1% fat”?

In my experience I tend to find low-fat products labelled as "99% fat free" much more often than the equivalent "1% fat".* Why is this so? To me it seems counter-intuitive, because it reminds me of ...