Questions tagged [behavioral-economics]

The study of the impact of psychological processes (e.g., cognitive, emotional) on economic behavior and decision making.

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How can psychometric or behavioural tests be used in banking to evaluate creditworthiness?

Suppose an entrepreneur or borrower with little credit or business history goes to a bank or some financial institution to borrow money. Banks can use, as an alternative to a credit or business ...
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1answer
553 views

What is the name of the bias that associate a thing as good because it has a relation to another good thing?

A customer buys X from "brand A" and has positive experience with it. "Brand A" also sells Y. Now the customer things it is good to buy Y because of his/her positive experience with buying X from ...
6
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1answer
422 views

Are people more likely to pick the odd one out?

I was wondering if there has been any research to suggest that when given a list of options to choose from, people are more likely to pick an option if it looks different to the other options? My ...
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Are millenials more risk-averse than prior generations were (at the same age)?

The Congressional Institute (a US Republican think tank) has a 2015 report stating that: Millennials were highly protected in childhood by a fortress of youth safety initiatives, which they took as ...
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What's the difference between Confirmation Bias and the Affect Heuristic?

I've been reading "Thinking Fast & Slow," by Daniel Kahneman. At the end of Chapter 9, he introduces the "Affect Heuristic," a concept introduced by Paul Slovic that effectively states that people ...