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I'm familiar with some research into the subject of gift giving, for example Dan Ariely suggests that giving cash is less effective than buying somebody something. Other studies show that money spent on others makes you more happy than money spent on yourself.

Does anybody know of a study regarding the problem of whether its best to give one single large gift or split the gift into several smaller ones?

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  • $\begingroup$ Just conjecture, but it seems as though smaller gifts are generally acceptable, while larger gifts might be seen as too much. $\endgroup$ – theMayer Jan 10 '15 at 12:49
  • $\begingroup$ I'm more interested in the easily splitable gifts. For example is it better to give 2 wine bottles at once or give 1 one bottle wait a week and give the second one. $\endgroup$ – Zoro Jan 12 '15 at 14:22

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