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I'm sure many of us have this experience: When I'm proofreading my own writing I will pass over it multiple times, but miss mistakes since I read what I intended to write (what's "in my head") and not what is actually on the page.

Is there a name for this? I tried searching google, but had no luck.

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Unofficially, it has been called "illusion of expectation" by Christopher Chabris and Daniel Simons, the guys famous for the Invisible Gorilla experiment.

Technically it falls under inattentional blindness (or perceptual blindness):

... the event in which an individual fails to recognize an unexpected stimulus that is in plain sight.

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