Imagine you see a picture of a tiger: You instantly recognize it being a living thing, more specific: Something you call "tiger". You have seen tigers before (or at least heard of them and saw pictures or so). You have somekind of (vague) concept of what a tiger might be and this thing fits perfectly in it. And you know that a tiger is a living thing and you believe that what you see is a tiger: So you believe that the thing you see is a living thing called tiger.
Human beings are wired to innately discern living from non-living things. It does not need to be taught. There are no particular features, other than it is living and human beings are capable of perceiving this.
It would appear it has nothing to do with conditioning or experience (except for the sake of providing words of other similar things to provide a description).
As to why this is innate, requires further investigation.
There are two theorised models of memory which pertain to the recognition and distinction between living and non-living things, both involving semantic memory.
A category-specific model and a modality-specific model.
What optical features do we use to distinguish “life” from “non-life”? perhaps is a little ambiguous, but we do process a lot of information and memory through our visual cortex.
Semantic memory is created through the vision, naming and functionality. Non-living things tend to be remembered semantically for their function. Whilst living things are processed more through vision and the names attached, and learned semantically.
When there is damage to the visual part of semantic memory, the ability to name living things is substantially damaged, whilst the ability to name non-living things, is affected on a much smaller curve. Whilst damage to the functional part of semantic memory, has no effect on the ability to recall names, when being shown images of living things, but does impair the ability to name non-living things (though not as severely as the damage to the visual semantic memory and name recall for living things).
It's not the ability to discern living and non-living things that is affected, but identifying the name them.
Given this, it would seem, our brains are wired to automatically perceive and discern the difference between living and non-living things. So, even when shown a picture of a living creature, never be seen before, it is still instantly recognizable as a living creature. Just as the a person first recognizes each living creature they encounter in their lives, either in real life of through images.
There is a first time to see a tiger or a squid and the human being innately distinguishes this as a living thing. Just as they would the first time they see an image of a Nasobēm. Even mould, moss, fungus can be perceived as living (an eclectic example of unusual contenders).
Conversely, the first time an individual sees a rock, or a rocket, they can distinguish this as a non-living thing. Just as the first time someone sees an image of a flying cars. It does not have to exist to be distinguishable from living/non-living.
... the most straightforward interpretation of the double dissociation between knowledge of living and nonliving things is that these two bodies of knowledge are represented by two separate category specific components of the functional architecture of semantic memory. (1)

image courtesy of Neural Network Models and Cognitive Neuropsychology (1)
For example, our knowledge of an animal such as a leopard, by which we distinguish it from other similar creatures, is predominantly visual. In contrast, our knowledge of a desk, by which we distinguish it from other furniture, is predominantly functional (ie, what it is used for). Thus, the distinctions between impaired and preserved knowledge in the cases reviewed earlier may not be "living/ nonliving" distinctions per se, but "sensory/ functional" distinctions ... (1)

image courtesy of Neural Network Models and Cognitive Neuropsychology (1)
This being said, convoluted or abstract art work, could, possibly, be an area of crossover depending upon the individual's cognitive processes and so interpretation of lines and movement and what may appear out of a mess, as threatening. This is totally another topic altogether and my own hypothesis.
References:
- (1) Neural Network Models and Cognitive Neuropsychology
by MARTHA J. FARAH , PhD, and JAMES L. McCLELLAND, PhD PDF