The term is for when a manipulator keeps saying "we" this, "we" that, when really they should be saying "I". It's a form of manipulation I believe is called "forced" something.

Youtubers do it a lot.

The term is not "royal we" or "majestic plural".

I cannot remember what this term was called.

EDIT: What I'm referring to is something like the use of plural first-person pronouns as a tactic for fostering parasocial relationships through "verbal immediacy".

Here is an article discussing the utility of this specific tactic itself.

Here is a study measuring pronoun use (among other things) in Celebrity tweets.

Sorry for the offhand style of the original question.


1 Answer 1


Fake/false consensus effect.

As the authors of the associated article in effectivology.com put it:

The false-consensus effect is a cognitive bias that causes people to overestimate how much others are like them, in terms of sharing things such as their beliefs, values, characteristics, experiences, and behaviors. Essentially, this means that the false consensus effect leads people to assume that others are more similar to them than they actually are.

For example, the false consensus effect can cause someone with extreme political beliefs to incorrectly assume that the majority of the population agrees with them and shares those beliefs, even though most people don’t.

A form of projection bias or egocentric bias, false consensus effect is displayed and gives the appearance of a consensus of opinion and in the cases of social media that the OP mentions, an impression of consensus can be given deliberately for the purpose of creating such consensus in the listener's minds. This is most apparent where the listeners strongly identify with the speaker via in-group bias.


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