I have a young nephew who much prefers history and social science to math and I remembered an article, or maybe it was in a book, which described how some intermediate math problems can be reframed as social relationship or social fairness problems. This allows the social processing part of the brain to kick in and solve the problem almost without effort, when the student would be struggling otherwise. The idea was that abstract combinatorics questions can be reframed as counting the ways you can match different types of people together. Another example was allocation problems where you reframe that as allocating things fairly between people.
My memory of the article is frustratingly incomplete because this approach would be ideal for my nephew. He doesn't do well at math I suspect because he is more interested in how people interact so if he could harness that part of his brain for math as well, he may come to enjoy math a bit more.
I've been googling for 2 days to find an example of this approach and found some interesting related stuff but nothing on this specifically. Can anyone help to explain this approach?