For example, because of massive number of films and online short videos, the population is convinced that Tesla is a great inventor. The population is more likely to give a positive opinion (or positive familiarity) on Tesla Inc, even though the greatness of an 19th inventor is unrelated with the trustworthiness of Tesla Inc.
Example 2: ZOOM technology, a company irrelevant with the online video conferencing technology, surged from 1.05 USD to 10.40 USD per share during the outbreak of Covid in early 2020. At the same time, Corona popularity also vastly increased.
What is the academic terminology or related papers on this heuristic?
Examples of similar effects include "stereotype heuristic".