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I am trying to find some academic paper or the internet posts about The effect of concentration and type of odor (irritating or relaxing) on the willingness of customers for buy.

So I searched the above terms on the Google scholar and found the below results:

The effect of concentration and type of odor (irritating or relaxing) on the willingness of customers for buy

So, if possible, I am trying to find out, does the higher level of fragrance (odor) on the shopping place, decrease the Buyer understands the price range?

Thanks.

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    $\begingroup$ Maureen Morrin has a number of publications about the effect of scent on consumer behavior; may be a good starting point. $\endgroup$
    – Arnon Weinberg
    May 20 at 1:29
  • $\begingroup$ Thanks @Arnon_Weinberg, your tags are useful, also the effect of scent on consumer behavior is useful for me. $\endgroup$
    – so sa
    May 25 at 11:27

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