This is a sample problem with the answer I am stuck on:
Question: According to the elaboration likelihood model, which of the following does NOT predict whether a message will be persuasive?
A. The length of the message
B. The attractiveness of the person delivering the message
C. The truthfulness of the message
D. The trustworthiness of the person delivering the message
Answer: The correct answer is C. According to the elaboration likelihood model, the truthfulness of the message itself is not actually a characteristic used to determine whether a message will be persuasive (choice C is correct). The message characteristics (including length) do predict persuasiveness (choice A is wrong), as do the source characteristics (including the attractiveness and the trustworthiness of the person delivering the message; choices B and D are wrong).
Wouldn't the truthfulness of the message still be a factor, since it is a characteristic of the message itself (via the central route with message characteristics)? I get why the other answers are wrong. I don't get why C is correct.