Robert Cialdini discusses 7 major influence buckets in his 2 books (Influence, Pre-suasion)


  1. Social Proof.
  2. Personal Consistency & Commitment.
  3. Authority.
  4. Unity.
  5. Reciprocity.
  6. Scarcity.
  7. Liking.

The concept of Anchoring brought up nicely in this video https://youtu.be/uqXVAo7dVRU?t=136 does not seem to fall under any of the above stated buckets.

Does anchoring fall under any of the above buckets or is it its own separate bucket?


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