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I was wondering what can you call the field of psychology involved in behavioral economics, science of influence & social psychology as a whole. (The emphasis being on influence & persuasion)

I wanted to call it psychology of persuasion but its an infamous book by Robert Cialdini. Can I simply call it behavioral psychology or psychology of influence?

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    $\begingroup$ Welcome to Psychology.SE. You asked "Can I simply call it behavioural psychology". What does your research tell you about the definition of behavioural psychology? Does that match your requirements? If not, why not? $\endgroup$ – Chris Rogers Jul 15 at 7:47

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