There are so many articles online and books selling on the idea that we should motivate ourselves daily, as motivation doesn't last long. Many cite numerous experiments and advise on techniques you can supposedly use, because some experiment showed positive results.
From all the popular psychology and life coaching books on Motivation, all I can gather is that motivation is something a person should think about constantly and regulate on their own, on a daily basis.(10 proven ways to motivate yourself,...and similar titles).
Can you really talk yourself into feeling motivated? Or is motivation something that just happens subconsciously? Is popular psychology really onto something or their claims too big?
Edit: My question is not answered with the suggested answer in the comment section. I'm not interested in obstacles to motivation, I'm interested in whether one can consciously spark motivation within oneself, regardless of existing obstacles.