Does anyone know which of them has proven to have the better predicting ability? I mean, which of them holds more evidence of predictability so far?
I do not want to be reading wild theories with little scientific grounding and it would be helpful is someone with the expertise on the subject could tell me which has more evidence grounding it.
The models of which the paper speaks are:
- Consumer decision model.
- Theory of buyer behavior.
- Theory of reasoned action.
- Theory of planned behavior.
Again, I'm not asking for explanation. I am asking which holds better evidence.
Bray, J. P. (2008). Consumer behaviour theory: approaches and models. Unpublished
Retrieved from: http://eprints.bournemouth.ac.uk/10107/1/Consumer_Behaviour_Theory_-Approaches%26_Models.pdf