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Don't touch the red button, or don't touch that chocolate cake while I'm gone. Why is it that we most likely will touch them anyway?

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  • $\begingroup$ I saw something a while ago on this (a study or something) and I cannot remember right now what it was. I hope to be able to find it. $\endgroup$ – Chris Rogers Apr 21 '18 at 10:54
  • $\begingroup$ I think its because, doing something unexpected (breaking the rules) gives a sense of being free. Doing something unusual, makes them feel that they doing something new, novel, which gives them some pleasure. $\endgroup$ – Wupadrasta Santosh Apr 22 '18 at 13:43

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