There are many resources on the web that discuss correlations between the personality of an individual and their preferred shapes or colors. To give just one example of each
My questions here are:
- The second of the two links above is from an academic source. Are there extended experimental, peer-reviewed, studies that establish the validity of such correlations?
- From my own empirical observations I know that such correlations do indeed work though they are not not quite as clear cut as these articles make them out to be. Are there any studies that look at both color and shape preferences at the same time?
I have found that one very good use to combine shape + color preferences is to weed out deliberately misleading responses. Take the following example
- We have the shapes - square, circle, triangle and squiggle
- we have the colors - red, yellow, orange, green, blue, white and black
Interpolating between the ideas proposed in the two links I have quoted above a "Triangle" personality is far more likely to be a "Red", "Orange" or "Yellow" personality than say a "Blue" one. This could be used to assign a weighting to user responses in order to reduce the likelihood of invalid conclusions being drawn from deliberately misleading responses to the "my favorite shape" question.
Sounds plausible but once again I would like to know if there is any published research on the subject.