In one of his endless Blogs about Trump and hypnotism, Scott Adams, creator of the comic Dilbert, claims that by showing an image of Trump's book and his own book side-by-side he can hypnotise you into thinking his book is important.

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Trump is a business tycoon/president/mysogynistic-dinosaur/fork-and-spoon-operator. Whether you love him or hate him the view is widespread that Trump is an important guy. When I see Adam's book next to Trump's my hindbrain says, 'Oh, this Scott Adams guy must be as important as Trump to have their books side-by-side'

I believe that is true to some nonzero extent. It might be huge; it might be tiny. I am not interested in debating the exact size. My question is why does this trick not have the opposite effect?

Scott Adams is best known for drawing cartoons for cripe's sake? Unlike Trump, Scott Adams is not a household name. Why doesn't the hindbrain see both books and say, 'Trump's book next to Adam's? That nobody!? Gosh I guess Trump was not as important s I thought.'

If the association goes one way, what's to stop it going the other?

  • $\begingroup$ This is opinion, but being a trained and registered hypnotherapist, I would say it is down the hypnosis script. The script could be designed to work either way to provide the required result $\endgroup$ – Chris Rogers May 24 '17 at 10:57
  • $\begingroup$ How do you think the script should be modified to make either result more likely than the other? $\endgroup$ – Daron May 24 '17 at 11:08
  • $\begingroup$ Without knowing the script I couldn't comment on that $\endgroup$ – Chris Rogers May 24 '17 at 11:21
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    $\begingroup$ "...the image of my book next to Trump’s book is a visual you are likely to remember even though it has no impact on your life..." Maybe I'm being dumb, but isn't this an example of associative learning? That seems to be what his blog post is about... Is your question why, for you, this is a positive (instead of negative) association? $\endgroup$ – mflo-ByeSE May 24 '17 at 23:56
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    $\begingroup$ I don't think this is an example of what people usually mean by hypnosis. It's not clear what umbrella to group this under, but it's not hypnosis. $\endgroup$ – Josh de Leeuw May 25 '17 at 0:41

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