When I sit in my local tram/bus/any public transport, I notice ads which ask me to use the transport system which I do currently use.

Seriously, I'm already using it at that time. Why placing ads for the same?

My ideas:

  • No other party was interested in placing an ad, so use the space for something less useless than nothing
  • Repeat things often theory (to deeply burn this into my mind)
  • To make people using it only sometimes use it more often
  • That people like me ask this stuff and discuss it with their friends or in the internet (scnr)
  • $\begingroup$ Nice theories. Perhaps the ad space is effectively no-cost as well. Why not toot your own horn? (especially in a tram) My older brother used to say something like your last point: "It's to make people like you ask dumb questions." $\endgroup$ – user9634 May 11 '16 at 23:19
  • 2
    $\begingroup$ I voted to keep this question open, because there is no Marketing stack where it could probably fit better, I think it can then be answered from the cognitive-phycology angle. $\endgroup$ – Keno Feb 25 '17 at 0:49
  • $\begingroup$ What would a suitable answer to this question look like? A comparison of studies showing the effectiveness of advertising in terms of repetition vs. reinforcing exiting/current behaviours? $\endgroup$ – Seanny123 Feb 27 '17 at 6:35

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