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I recall seeing references to studies about the spreading of true/false beliefs through social networks. I think this research tends to be grounded in game theory or evolutionary theory (like gene transmission), but I could be wrong.

Can anyone direct me to the research on this or point to seminal papers? I took a quick look at Google Scholar, but it's not clear where to start. I'm interested in theory papers, but I'm especially interested in empirical work. Any help would be great. Thanks.

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Check out Networks, Crowds, and Markets (David Easley and Jon Kleinberg, 2010), esp. chapters 16 and 19.

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