In my cognitive psychology class, we discussed heuristics. An example of a heuristic is loss aversion. Thus, in this context, a heuristic seems to be a general rule of thumb for how people behave.
But I was under the impression a heuristic was "any approach to problem solving, learning, or discovery that employs a practical methodology not guaranteed to be optimal or perfect, but sufficient for the immediate goals" (source: Wikipedia).
As an example, let us consider a coat rack. One might suppose that putting my coat on a coat rack is a type of problem solving strategy because it allows me to always find my coat at that location. Thus, the problem being solved would be "How can I always know where my coat is."
Can someone clarify whether the term "heuristic" as used in psychology can be used to refer to an intentionally chosen strategy (as opposed to loss aversion which is just "instinctive")?