Does texture of paper (e.g.matt or glossy) of printed advertising materials affect the perception of brand image?

From what I've researched so far (http://entermotion.com/blog/2014/01/this-evolutionary-theory-explains-why-we-prefer-glossy-things/ https://www.psprint.com/resources/brochures-glossy-or-matte/), I found research materials correlating paper weight and brand image but I did not find enough information on the topic of paper texture specifically.

  • $\begingroup$ An interesting question! You might have more luck at the User Experience SE, though. $\endgroup$ – Krysta Jun 3 '15 at 15:08

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